Today Catie and I reviewed our list of potential names, as well as some respective logotype ideas and visual system process work. The name we were working with (Head Shots) ended up being scrapped as it was pointed out that such a name could have seriously controversial implications. We have since returned to the drawing board and begun generating some more names. Ideally we want a name that hints at the nature of the collection without spelling it out. It should be catchy, but not campy (which is a difficult line to walk, especially with margins of subjectivity).
After experimenting with a variety of iconic artwork, we're considering a more restrained visual system that focuses primarily on use of color and type treatment. Our immediate goal is to zero in on a name to work with, enabling us to build the logo and visual system around the name.
Another presentation is due next week. I do not intend to drop the ball on this one.
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